MARKETING CAMPAIGN

Filmsupply Challenge

The primary customer for Filmsupply is the film editor. The problem was thousands of editors had never heard of Filmsupply, much less browsed their catalog of premium stock footage. To drive account creations and immerse editors in the footage, we created a free online editing competition.

With a promo code, filmmakers were given freedom to download as much footage as they needed to show off their editing chops in 60 seconds or less.

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Behind the Brand

Photography

Photography

Behind the Brand

It’s no secret that filmmakers love putting laurels on their video thumbnails from awards their films have won. We capitalized on this insight and set our logo and category awards in laurels; establishing our campaign from the get-go with a sense of prestige and authority.

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To connect these laurels not just to filmmaking but to editing more specifically, we developed a mark that took cues from visual elements within common editing software and used the video playhead and the editing timeline to construct an “F,” for Filmsupply Challenge.

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To take this idea one step further, we incorporated a pattern of rectangles that resembled the editing timeline into every graphic. This allowed us to take a wide range of footage stills from Filmsupply and “claim” them all as part of this campaign's brand.

To take this idea one step further, we incorporated a pattern of rectangles that resembled the editing timeline into every graphic. This allowed us to take a wide range of footage stills from Filmsupply and “claim” them all as part of this campaign's brand.

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Photography

Photography

Photography

Photography

We used a photo of our grand prize (a home-editing bay) on our landing page and in graphics to turn heads. Afterall, every editor needs a home setup, right?

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Starter Kit

A crucial component for the campaign was a document that outlined the submission process, steps for downloading footage, legalese, and other guidelines. We captured emails in exchange for this download that we could then use for retargeting after the campaign ended.

Other Content

Other Content

Other Content

Other Content

We also created a myriad of graphics, HTML emails, and ads that our sponsors and partners could use throughout the campaign to drive traffic to our landing page.

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Results

Results

Results

Results

The two months following the campaign Filmsupply celebrated the largest spikes in revenue in company history.

Content

Art Direction
Graphic Design
Lettering
Copywriting
Photography
Video
Social Media
Digital Ads
Landing Page
HTML Emails

Credits

Art Direction
Ryan Piper

Graphic Design
Ryan Piper
Isaac Esquibel

Maggie Simmons
Max Kutz

Copywriting
Steven Schwartz
Photography
Isaac Esquibel

Maggie Simmons

Lettering
Ryan Piper
Web Design
John Oddo


Video

Landon Cox

Footage Stills
Evolve Studio
Cameron Goold
Variable
Jared Hogan
Matthew Jepsen
Elevation Film
Jared Fadel
Hunter Hampton